Marketing segmentation of Gordon Highlanders Museum

Executive summary: Gordon Highlanders Museum (GHM) which is a holidaymaker attraction in Aberdeen has a unique and attractive building with artifacts and themes being displayed spanning cc years of regiments history. A market evaluation of GHM illustrates that the performance of this museum is touch by various internal and external factors. Implementation of a redeeming(prenominal) accounting system, analysing the trends of the challengers and investigate on the client base would be important as part of the micro environment. Technological factors resembling on-line(a) museum, demographic factors same shift towards aging population and goy trends have a favourable or unfavourable whole step on the performance of GHM Report profiles that market for GHM is differentiated & amp; products like display area, corporate hospitality, tea room and tend empennage be offered to different segments like students, corporates and adults or old citizens respectively. Report as well as illustrate that the factors like reference groups operate school children, disposition factors like lifestyles influence senior citizens or adults and social build influence corporates to trim down GHM. Buying decisions of various segments can be attributed to wonted(prenominal) Buying demeanor & Variety-Seeking Buying Behaviour. 1.

0 Introduction: Gordon Highlanders Museum is bingle of the tourist attractions in Aberdeen with ample collection of Gordon highlanders regiments treasures and tales of courage and tenacity on the battle field, which spans 200 years of world history. Though a uniq ue museum, there has been a little formal e! xplore undertaken to determine the client base and faces a lot of competitor from other museums, art galleries and various other sources of tourist attractions sharpshoot Aberdeen. The museum has a lot of scope to introduce new approaches, merchandise strategies and promotional activities at a low cost, which would increase the moment of visitors and revenue generation. This report analyses the marking environment of Gordon highlanders and segments the... If you want to wee-wee a full essay, order it on our website: BestEssayCheap.com

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