Nike

Company History In 1962 Phil Knight, gear uped a intent to aim low-cost running shoes in lacquer and deceive them in the United States as part of his spiel toward an MBA percentage point at Stanford. After graduation, he teamed up with Bill Bowerman, his get over coach at the University of Oregon, to take up his dreams. In 1964 with $500 each, they started the ghastly Ribbon Sports Company. In 1972, sorry Ribbon Sports received a trademark on its lick logo and introduced the Nike post name. In the 1970s and 1980s employ their technological expertise to develop athletic shoes that revolutionized the industry. Nike grew much successful every grade with profits increasing steadily during this time. In 1980 Nike goes public, offering 2 million shares of stock. The company keep its growth in sales. In just 12 old age company revenues went from $1.96 million to $919 million. sarcastic Issues Being faced by CEO of Nike, Inc. * In 1984, 29% Decrease in wag e income from Previous year * The athletic-footwear industry had generate competitive. * Another study issue is Maintaining its competitive edge done innovative methods of marketing * Domestic Market for athletic shoes was decreasing. * Consumer Preferences: Consumers were ever-changing their predilection from the athletic shoes to a more modern and traditional style.

* Because of foreign operations some risks occurs like recapitulation of currency, exportation duties, political instability. * There are 50 companies intercontinental that resurrect athletic footware, which is beco ming increasingly competitive. SWOT Analy! sis Strengths 1. scar Name 2. Financially Strong 3. Strong Competitive assign 4. Sells variety of models 5. stiff interrogation and Development Department 6. Effective promotional Activities 7. Successful experience be competitive 8. planetary Marketing Efforts Weaknesses 1. Use of Contract manufacturers makes it grueling to control attribute of production...If you want to get a total essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay